Sales Development Representative hiring
Hire SDRs in Ibadan
Hiring SDRs in Ibadan, Oyo State in 2026 — what the local market looks like, what to budget, and where to find strong candidates.
The Ibadan sales development representative market
Ibadan is the academic capital of southwest Nigeria — the University of Ibadan and a cluster of strong polytechnics produce a steady stream of technical graduates. The local tech scene is smaller and quieter than Lagos but growing, and the cost of living differential makes it an attractive remote-first hiring market. Strong candidates often commute or have moved to Lagos earlier in their career and returned for family reasons — expect them to be motivated by stability and learning more than by total compensation.
SDR roles in Nigeria are most common at startups selling to international customers — the cost arbitrage of a strong English-speaking SDR in Lagos vs the US is hard to beat. Local-market SDRs are rarer; Nigerian SMB sales tends to run on warm intros, not cold outbound. For roles targeting US/UK accounts, the interview signal is a tight email + phone roleplay with a real ICP. For Nigerian-market SDRs, signal is network depth in the relevant industry (banking, retail, healthcare).
What to budget
Updated May 2026 · Lagos baseline adjusted ×0.85 for Ibadan
| Seniority | Median (monthly, NGN) |
|---|---|
| Mid (2–5 years) | ₦573,750 |
| Senior (5+ years) | ₦1,147,500 |
Full salary breakdown: Sales Development Representative salary in Nigeria
How Tezera helps you hire here
Post your Sales Development Representative role on Tezera and our AI handles candidate screening, role-specific assessments, and first-round interviews — in Nigerian context. You read the ranked shortlist and run the final conversation. We've shipped this for Nigerian teams hiring in Ibadan and elsewhere.