Interview pack
Sales Development Representative Interview Questions for Nigerian Employers
Ten interview questions for SDRs in Nigeria — each with what it's actually testing and the difference between a strong and weak answer. Use them in your next first-round.
About this role in Nigeria
SDR roles in Nigeria are most common at startups selling to international customers — the cost arbitrage of a strong English-speaking SDR in Lagos vs the US is hard to beat. Local-market SDRs are rarer; Nigerian SMB sales tends to run on warm intros, not cold outbound. For roles targeting US/UK accounts, the interview signal is a tight email + phone roleplay with a real ICP. For Nigerian-market SDRs, signal is network depth in the relevant industry (banking, retail, healthcare).
The questions
Question 1
Walk me through the most complex Sales Development Representative project you've worked on recently. What made it complex, and what would you do differently?
- Why ask this
- Tests depth + reflection. Strong candidates have specific examples; weak ones generalize.
- Signal
- Strong: names specific challenges and lessons. Weak: 'It went well, no major issues'.
Question 2
Describe a time you had to push back on a stakeholder request as a Sales Development Representative. How did you handle it?
- Why ask this
- Tests communication and conviction. Quiet candidates often struggle when seniority demands it.
- Signal
- Strong: clear position, listened to the other side, named the outcome. Weak: 'I just did what they asked'.
Question 3
What's a piece of work you're proud of as a Sales Development Representative, and what's a piece you'd redo?
- Why ask this
- Tests self-awareness. Candidates who can only name wins are usually defensive about feedback.
- Signal
- Strong: specific examples on both sides. Weak: one but not the other.
Question 4
Tell me about a time your work didn't land as expected. What did you learn?
- Why ask this
- Tests honesty about failure. Critical signal for senior hires.
- Signal
- Strong: owned the miss, named the lesson, applied it later. Weak: blames external factors.
Question 5
What does the first 30 days look like for you in a new Sales Development Representative role?
- Why ask this
- Reveals operating style. Strong candidates have a deliberate ramp; weak ones wing it.
- Signal
- Strong: specific (listening tour, quick win, stakeholder map). Weak: 'I'll figure it out'.
Question 6
How do you measure success in a Sales Development Representative role?
- Why ask this
- Tests alignment with reality. Strong candidates have outcome metrics, not activity metrics.
- Signal
- Strong: business outcomes tied to their work. Weak: 'Hard work' / activity metrics only.
Question 7
What's the most important thing about working in this role specifically in Nigeria that someone from outside wouldn't know?
- Why ask this
- Tests local context. Candidates with real ground-truth answer specifically.
- Signal
- Strong: a real cultural/market/infrastructure insight. Weak: a generic answer.
Question 8
If you got this job, what's the first thing you'd want to change about how we work?
- Why ask this
- Forward-looking signal. Strong candidates have noticed something specific during the process.
- Signal
- Strong: thoughtful, specific, not arrogant. Weak: nothing, or a generic answer.